This internet campaign is based on three short animated films (called “Japan”, “India”, and “China”) about the suffering of crayons owned by people who don’t use FedEx for the Asian market. The emphasis is on the brand’s level of expertise, without which delivery to Asian countries could end up being disastrous.
The campaign was targeted at twenty-two countries in Europe, Asia and the Middle East (produced in six different languages). We provided the tracks for the action scenes in the middle of each movie.
Audio post-production by Free Son Productions, Brussels.